Graphic Design That Grounds the Brand

Screaming Beans is a specialty coffee roaster that takes flavor seriously. They needed updated packaging and in-store materials that reflected their craft without overcomplicating the customer experience.

The kraft paper bag labels were designed as a kind of Pantone color card system, resonating with coffee's natural color profile wheel. Each variety gets its own visual identity within a consistent format: functional for the roastery, distinctive for the customer.