Sampl

Lottie animations bringing clarity and movement to a product sampling platform

Website Visuals

Motion Design

Lottie / JSON

Product Testing

Sampl — Bringing Product Sampling to Life on the Web

Sampl is a measurable product sampling platform for FMCG brands, turning trial into measurable growth by tracking the full journey from sample request to review, opt-in, and purchase.

Commissioned by Noco/Eli5, Riechert Studios created a series of Lottie animations for Sampl's website. The animations needed to clarify complex processes. How sampling works, how data flows, how brands see results, without overwhelming visitors or slowing down the experience.

Animation handled end-to-end by Riechert Studios.

Movement where it matters

Clarify complex product sampling processes with lightweight, engaging web visuals.

Approach & Outcome

Lottie allowed for lightweight, scalable animations that integrated seamlessly into the site's design. The visuals guide users through key concepts, reinforce messaging at critical touchpoints, and keep the brand feeling modern and approachable.

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