SAA Verzekeringen
A visual refresh that works inside and out.
SAA Verzekeringen needed a visual refresh that could grow with them. One that modernised their brand, clarified the distinction between B2B and B2C audiences, and engaged both customers and employees more effectively.
Riechert Studios delivered a full visual overhaul:
A modernised brand identity with clear visual differentiation, a refreshed social media presence tied to seasonal moments and cultural happenings, streamlined internal communication through information design, and campaign materials for external partners.
Strategic refresh. Measurable impact.
When visuals do the heavy lifting, the message lands faster.
Approach & Outcome
The rebrand established a clear visual language that separated B2B and B2C touchpoints while maintaining brand consistency.
Social content became more dynamic and timely, tapping into the rhythm of the year to drive engagement with both audiences. Internally, employees gained access to clearer, more digestible communication. Handouts, explainer videos, and how-to guides that made complex information easy to understand and act on.
The result:
Stronger audience engagement across both segments, a cohesive and modern brand presence, and a workforce better equipped to communicate the value of SAA's services.
