Philips Refurb
Social ads for Philips Refurb
Philips Refurb — animated, localized, and optimized across every platform.
Philips needed to launch their Refurb line across multiple markets, and they needed it done at scale. Commissioned by Boomerang Agency, Riechert Studios was brought in to animate 45 social ads across different aspect ratios, languages, and formats, all working within a pre-existing visual world.
Animation handled end-to-end by Riechert Studios.
© Boomerang Agency. All rights reserved.
Better than new
Philips refurb, better for everyone
Approach & Outcome
The visuals were already designed: a spacey, quirky universe with characters showing off refurbished Philips products. The challenge was efficiency, make the copy, visuals, and product messaging as clear as possible in the shortest time possible, then adapt that clarity across dozens of variations.
The result: a high-volume campaign delivered on time and on brief. Philips got a library of ready-to-deploy ads that brought their Refurb line to life with personality.
