Oxmed
Brand video for Oxmed, the friendliest ostomy brand
Oxmed — The Human Side of Healthcare
Oxmed needed a brand video that could speak to both clinical professionals and the patients they serve: something that felt precise and human at the same time.
To craft that story, Oxmed's mission and technology was translated into a single, compelling visual narrative.
Script, storyboard, and design handled end-to-end by Riechert Studios.
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Medical doesn't have to feel cold
A patient-focused brand video that breaks the mold of clinical healthcare marketing.
Approach & Outcome
Riechert Studios handled script, storyboard, and design for a brand video that takes a deliberately different tone. Instead of clinical environments and uncomfortable medical close-ups, the video guides viewers through the medical experience in a way that feels approachable, even optimistic.
The result: a brand video that does what Oxmed set out to do, prove they're different by showing it, not just saying it. A piece of content that patients can actually relate to, and one that sets Oxmed apart in a category that desperately needs more humanity.
